HINDUSTAN
Motors
has
launched
the new
Mitsubishi
Lancer
Cedia.
The
Lancer
Cedia is
being
launched
with two
variants,
including
the
Cedia
Sports,
and the
car will
be
priced
at about
Rs 9.87
lakh
(ex-showroom
Delhi).
Unveiling
the new
car, Mr
Ravi
Santhanam,
Managing
Director
of
Hindustan
Motors,
said the
Lancer
Cedia is
a
premium
car that
has
evolved
from the
legendary
Evo
Series
of
Mitsubishi.
The new
Cedia is
more
muscularly
built
and
though
it
continues
to be in
the same
size
class,
the car
is
expected
to be
easier
to
handle
and at
the same
time
offers
much
more
power on
demand
for the
driver.
The
Cedia
features
a two-litre,
4-cylinder
petrol
engine
that
offers a
peak
power of
115 PS
and a
maximum
torque
of 175
Nm. The
car's
top
speed is
180 kmph
and
safety
features
include
dual air
bags
with an
anti-lock
braking
system
and
electronic
brake
force
distribution.
The car
also
features
multi-link
independent
suspension
and a
five
speed
manual
gearbox.
Mr Santhanam
said that in
addition to the
Cedia, the
company is also
looking at other
Mitsubishi
products for a
possible India
launch. The very
next Mitsubishi
product could
well be the
Montero sports
utility vehicle,
which HM is
planning to
introduce within
the next six
months. The new
generation,
Bharat Stage III
version of the
Pajero would
also be launched
soon, he said.
The company is
also exploring
the possibility
of exporting
components from
India to
technology
partner
Mitsubishi.
Talking about
the company's
financial
performance,
during the
launch ceremony
Mr C.K Birla,
Chairman,
Hindustan Motors
said that cost
reduction
measures and the
improved sales
volumes from the
Lancer and its
existing
Ambassador model
will enable the
company to post
a turnaround.
